国际商务谈判罗伊列维奇.pptVIP

McGraw-Hill/Irwin ? 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. CHAPTER 8 Influence McGraw-Hill/Irwin ? 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. The Titles 1. Two Routes to Influence : An Organizing Model ? 2. The Central Routes to Influence: The Message and Its Delivery 3. Peripheral Routes to Influence 4. The Role of Receivers — Targets of Influence 5. Chapter Summary McGraw-Hill/Irwin ? 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. 1. Two Routes to Influence : An Organizing Model ? An alternative way is based