中国建设银行和美国花旗银行的企业文化比较.docVIP

IComparison of Corporate Culture between China Construction Bank and American Citibank 摘 要 进入二十一世纪后跨文化的交流比过去任何时候都要频繁。而从跨文化的角度研究经济问题成为一种新趋势，企业文化作为现代企业最具战略性的管理思想与管理方法，是直接影响企业核心竞争力决定企业兴衰的关键因素。我国传统企业文化源远流长，西方发达国家现代企业文化理念却是上世纪80 年代才引入我国。进入21 世纪之后随着越来越多的跨国公司进入中国，它们的企业文化模式也愈发被国内企业所重视。目前我国银行业的改革正处在一个关键时期，一方面是由于积累多年的问题和包袱在这一时期集中表现出来，导致其正常的运转困难重重，另一方面，入世后金融业的对外开放和外资银行的进入迫使银行业的改革不容拖延。改革就要借鉴已经拥有几百年历史的国外银行的成功经验，以弥补我所短。而企业文化作为企业的重要组成部分，对它的对比研究有助于我国银行的企业文化的建设。本文从跨文化的角度对中美两家商业银行的企业文化从两个层面作了比较分析即核心价值观念和包括企业历史企业任务组织结构等在内的有形外在表现从而找出中国非国有商业银行在企业文化建设方面独到之处以及不足之出为早日成为世界性的知名银行提供一面借鉴的镜子。改革开放后，中国建设银行一直处于较快发展的水平，在我国悠久历史上中国建设银行的实力，依靠国有信用安全，一直保持强势。 本文分析了中国建设银行和美国花旗银行的企业文化，为中国建设银行企业文化的健康发展提出了建议。 关键词：中国建设银行 花旗银行 公司文化 Abstract In the new millennium, the communication across cultures is becoming more widespread than ever. Researching the economic issues from a cross-cultural perspective is becoming a new trend. Organizational culture, as one of the most strategic management ideas for modern companies, is a key factor affecting the competitive advantage and the survival of the companies. The Chinese companies have their own unique organizational cultures affected by the traditional Chinese culture; and in 1980’s last century, western modern philosophies of organizational culture were introduced into China, which have attracted great attention from our companies.Since 1990’s last century, China witnessed a period of dramatic changes in the banking industry, which resulting from the government-led reform and the increasing competition from home and abroad. Considering the importance of organizational culture, the Chinese banks can benefit a lot from a contrastive research on the organizational culture in order to survive in such a cut and thrust climate. Organizational culture is a two-level construct that includes both observable and unobservable characteristics of the organization. This thesis tries to compare the organizational culture between CMBC and Citibank based on these two levels.