企业家身份商务战略Entrepreneurship06B.ppt

Entrepreneurship 06 ? Business Strategy the function + - : and x are there to let us know that values can change only through learning and function ” YOU WILL NEVER FAIL ? ? What if I say... Causes of business failures ? You risk failures when you: ? Start business with the wrong reasons ? Do bad management ? Do bad marketing ? Don't consider competitors ? Lack of capital ? Spend too much ? Choose the wrong location ? Get too big too fast ? Don't have a website? ? Have a BAD BUSINESS PLAN! YOU NEED TO KNOW ! ? Strategies... Strategic What is Strategy ? it is an A R T in formulating, implementing, & evaluating of decisions accross the different functions within an organization to achieve its objectives Strategy adalah seni dalam menformulasikan, mengimplementasikan dan mengevaluasi Berbagai keputusan lintas fungsional yang memungkinkan organisasi mencapai tujuannya. What? formul ate implem ent evaluat e How? Enviromental Scanning ? Gathering Information ? External: O pportunities and T hreats ? Societal Enviromental: General Forces ? Task Environment: Industry Analysis ? Internal: S trengths and W eaknesses ? Structure: Chain of Command ? Culture: Beliefs, expectations, values ? Resources: Assets, skills, competence, knowledge Strategy Formulating ? Developing Long-range Plans Strategy Implementation ? Putting Strategy into ACTION! Evaluation and Control ? Monitoring Performance Mission Reasons for existence Objectives What results to accomplish by when Strategies Plan to achieve the mission & objectives Policies Broad guidelines for decision making Programs Activities needed to accomplish a plan Performance Actual results Budgets Cost of programs Procedures Sequence of steps needed to do the job How? (proses manajemen strategi) Feedback/Learning : Make correction as needed Strategic Economic Social Cultural Demographic Environmental Political Legal Governmental Technological Competitive trends Events External Opportun