【图文】Philips品牌定位与品牌架构.docVIP

The Value Proposition House brings it all together 价值组成屋将所有要素结合 Inside-Out Discriminator How can we translate our insights into attractive , relevant , credible and distinctive Philips propositions ? Benefits Reasons to Believe Consumer insight Company Environment Target Outside-In How can we understand what people are looking for and whom we want to serve ? Marketing Concept Brand Positioning Brand Positioning How can we make it Designed Around You , Easy to Experience and Advanced ? Philips is competitive on all Brand Positioning pillars with a stronger position on Simplicity but does not