亚文化对消费者行为的影响.docVIP

PAGE 1 The effect of popular culture on the consumer behavior of the generation after 80s on China Abstract In 1930s, subculture became a study subject in areas of sociology, politics and culturology. Subculture is divided into ethnic subculture, age subculture and ecology subculture. Age subculture can be divided into youth subculture and old subculture. In youth subculture, popular culture is considered to be subject to universal love and follow and its main function is entertainment. In 1980s, Chinese society had undergone fundamental changes. The implementation of reform and opening up