英文外贸函电第二章.pdfVIP

《英文外贸函电》教案 西安外国语大学高职部 教案专用页 内 UNIT TWO 课 容 LETTERS OF ESTABLISHING BUSINESS 课 2 （ RELATIONS 时 标题） 教 学 The establishment of business relations is one of the important 目 undertakings in the field of foreign trade. The aim of this unit is to make 的 students understand how to establish new business relations and keep old 与 ones. 要 求 重 点 1. Techniques in our enquiry; 难 2. Points must be observed in the replies to the enquiry; 点 3. Positivity, neutrality and conditionality; 及 4. Positive Sandwich Principle. 其 处 1 理 教 案例教学、 组讨论 学 方 法 参 【1】樊红霞、汪奠才主编：英文外贸函电，外语与教学研究出版社， 考 2007年9月第1版。 文 【2】尹 莹、杨润辉编著：外贸英语函电，西安交通大学出版社， 献 2008年6月第4版。 【3】刘志 主编：国际商务函电及沟通，对外经济贸易大学出版社， 2005年8月北京第1版。 课 1. Exercises VII. On P.40. 外 2. Translate the following sentences into English. 作 1) 我公司是该地区电子产品的主要进口商之一。我们借此机会与 业 贵方接洽，希望与贵方建立贸易关系。 及 2）我公司经营机械设备的进出口业务已多年，我们的产品在许多 要 国家享有盛誉。 求 3）承蒙我国驻北京大使馆商务参赞介绍，得悉贵公司名址。 4）有关我方资信状况，请向中国银行上海分行查询。 2 教学内容： I. General Introduction (5’) Establishing business relations is the first step to develop trade ties. A successful business person is able to get new opportunities for the company he or she works for. Since business growth and expansion largely depend on the establishment of business relations, writing appropriate business letter in this respect is vitally important. To establish business relations is to know about your clients in terms of business lines and capacities, financial credit, and the intention to make