德国某航空公司成功创新案例解析英文版).pptVIP

LH case study: The starting point;The critical economic situation of Lufthansa in 1991 and 1992 demanded radi-cal and lasting measures to guarantee the company’s future competitiveness;The three-stage competitiveness program addressed critical short-term prob-lems first before tackling deeper restructuring ;The down-sizing and restructuring stages unfolded in three phases;LH case study: A radical turn-around was the first priority;Turn-around phase I was marked by short-term cost-cutting and a retreat from unprofitable markets;The results of the turn-around phase: costs fell and productivity r