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Chapter 1 Communication: An Intercultural Perspective
Needs and purposes for communication:
Survival/Co-operation/Personal
needs/Relationships/Persuasion/Power/Social needs
/Information/Making sense of the world/Self-expression
Communication is a form of human behavior derived from a need
to connect and interest with other human beings.
Communication occurs whenever meaning is attributed to behavior
or the residue of behavior.
Business communication, as a kind of organizational
communication, is the exchange of oral, nonverbal, and written messages
within(and across the boundaries of) a system of interrelated and
interdependent people working to accomplish common tasks and goals.
Also defined as: a dynamic,multi-channeled process,which covers
internal communication in a given organization.
Characteristics of communication are: dynamic(动态),
irreversible(不可撤回), symbolic(符号性), systemic(系统性),
self-reflective( 自我反映), interactive(involve at least two people)(互动的,
交流至少牵扯到两个因素), complex( 复杂).
Intercultural business communication(IBC) is defined as
communication among individuals or groups from different cultural
backgrounds in a business environment.
It’s also defined as a relatively new term in the business world and is
defined as communication with and between business that involves
people from more than one culture.
Intercultural communication(IC) includes:
International communication(between nations and governments)
Interethnic communication(same race but different ethnic)
Interracial communication(exchanging messages are from different
races)
Interregional communication(exchange of messages between
members of the dominant culture)
IC as a phenomenon has the following features:
Universal/long history/daily occurrence
The complexity in learning IBC:
Avoidance of the unfamiliar/Uncertainty
reduction/Withdrawal/Stereotyping(刻板印
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