老年人超市消费行为.pdfVIP

老年人超市消费行为实证研究 摘要 超市作为20世纪90 年代后半期在我国刚刚兴起的一种新兴零售业态，正越来越 受到现代人的青睐.。零售业直接面对消费者，消费者购买行为的变化对零超市 经营方式和战略规划以及商品组合等都具有十分重要的导向意义。本文通过对老 年人消费行为特征研究提出自己的超市营销对策。 关键字：超市；零售业；老年人；消费行为；营销策略 The supermarket is increasingly popular with modern world,which is a kind of newly retail trade in China after 1990’s.Retail directly facing consumers ，the change in consumer buying behavior of the retail operations and strategic planning,ang has a very important commodity composition of the guiding significance.The paper proposed the marketing countermeasure for the supermarket based on the beha