BEC Module 3 剑桥商务英语.pptVIP

Module 3  Sunnie 2014.03.24 3.1 Company biography 公司简介 Focus 学习重点 熟悉与公司相关的词汇 学会介绍公司简况、组织结构 练习在听力和阅读过程中抓住语篇大意和寻找相关信息 学写公司简介 Fast food industry in U.S.A. 美国的快餐业 Background Knowledge Characteristics of fast food 快餐的特点 Fast 快 Fresh 新鲜 Fried 油炸 Fantasy 浪漫感 Fordism 福特主义 Franchising 特许经营权 Fantasy 浪漫感：家庭式快餐店一方面要使人感到是家外之家，一方面又要使人感到在那里用餐是一种享受，甚至是一种冒险，一种刺激。 Fordism 福特主义：所谓福特主义，包括精密分工，降低生产成本，节省生产时间，以及采用自动化设备代替手工操作。快餐业的老板在快餐制作方面，遵循美国汽车大王亨利福特流水作业的方法，大量使用年轻的非熟练工人，他们的活不固定，可以随时调换，从而使生产既快又省。 Franchising 特许经营权：通过出让特许经营权，那些快餐公司得以在全国推销他们的产品，统一规格，并迅速扩大。 Reading: The Man behind McDonald’s 麦当劳餐馆的幕后人 Read the material and finish the form. Answer: Grammar: The past simple 一般过去时 The past simple is used （一般过去时用于） To talk about actions that happened in the past. The time is specified, or understood from the context. （谈论发生在过去的动作。时间已点明或从上下文可获知） To talk about past states. （谈论过去的状态） The past simple Reading: Company profiles 公司简介 Background Knowledge Easy jet:易捷航空公司 They offer low-cost flights. the tickets are very cheap. they dont give you free drinks on board. you have to pay for the drinks. / Reading: Company profiles 公司简介 Last :英国在线预订公司 You can buy a holiday online and get very good prices. their website is user-friendly. you can book a flight or a hotel with a few clicks. / Reading: Company profiles 公司简介 The body shop:美体小铺 They sell personal skin care, body care products (e.g. soaps, shampoo, make-ups). Their products are made from natural products and are not tested on animals. They started in the UK. They have shops all over the world and are the second largest cosmetic franchise in the world. cosmetic: 化妆品。常用复数comsmetics .hk/tc/index.aspx It is known for its vegetable-based products. Its core values are: Against animal testing, support community trade, activate self-esteem, defend human rights, and prot