杭州楼盘热销创新型户型专题的研究.ppt

Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 杭州楼盘热销创新型(空间可变) 户型专题研究 Inunion advertising Evaluadon only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 前 在楼市整体平稳、买房意愿不强,而各个楼盘竞争又空前激烈的当前 楼市,开发商该如何让购房者心甘情愿地为他们的产品买单?除了各种各 样的营销手段外,户型创新也是一个“大卖点”。2006年后住宅户型从粗 犷型逐步变向为精巧型,特别是今年,杭州楼市出现的户型万千变幻,名称 噱头,各有巧妙不同,引得不少本购房意愿不强的购房者心动不已,纷纷掏 腰包买单 本专题研究对象主要市场上出现创新户型和可变空间等情况,在此我 们选择了2007年杭州房地产市场以户型创新设计为突围并取得良好销售成 绩的代表新盘项目,及2008年即将上市的优秀创新户型设计项目,做一些 深入性的专题研究,希望为新产品的户型设计提供有益的参考与借鉴。 Evaluation only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. ③创新之-缩骨功 空间”缩骨功”之缩-航是瘦身原先的臃肿不必要空间。这中又分 为内缩和外缩二种,内缩就是将户内的一些空间精致化,例如去除一些 不必要的宽大走廊,外缩就是将外部公共空间以各种形式,加以精减,使公 摊面积减少,使用面积增加。所谓的Ⅹ户型,甚至于入户花园等等都是在 这上面作文章的 创新户型代表:橡树园一XXL户型,白鹭郡南一X户型,复地连城国际 晶品893,瑞金·华庭嘉苑 Evaluation only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. ③创新之-障眼法 空间”障眼法”之障-这一类其是着眼点是在空间的感觉上的,也是 最老的手法,主要是利用空