产品与品牌战略.pptxVIP

Chapter 6Product and Brand Decisions;Basic Product Concepts;Product Types;Brands;Brands;Brands;Brands;Local Products and Brands;International Products and Brands;Global Products and Brands;Global Products and Brands;Branding Strategies-品牌战略;Branding Strategies;Global Brand Development-全球品牌发展;Global Brand Development;Global Brand Development;Global Brand Development;Local versus Global Products and Brands: A Needs-Based Approach;Country of Origin as Brand Element ;Packaging;Labeling;Aesthetics;Product Warranties;Extend, Adapt, Create: Strategic Alternatives in Global Marketing;;Global Product