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Lesson 1 Spillonomics: Underestimating Risk
[1] In retrospect, the pattern seems clear. Years before the
Deepwater Horizon rig blew, BP was developing a reputation as an oil
company that took safety risks to save money. An explosion at a Texas
refinery killed 15 workers in 2005, and federal regulators and a panel led
by James A. BakerⅢ , the former secretary of state, said that cost cutting
was partly to blame. The next year, a corroded pipeline in Alaska poured
oil into Prudhoe Bay. None other than Joe Barton, a Republican
congressman from Texas and a global-warming skeptic, upbraided BP
managers for their “seeming indifference to safety and environmental
issues”.
[2] Much of this indifference stemmed from an obsession with
profits, come what may. But there also appears to have been another
factor, one more universally human, at work. The people running BP did
a dreadful job of estimating the true chances of events that seemed
unlikely—but that would bring enormous costs.
[3] Perhaps the easiest way to see this is to consider what BP
executives must be thinking today. Surely, given the expense of the
clean-up and the hit to BP ’s reputation, the executives wish they could
go back and spend the extra money to make Deepwater Horizon safer.
That they did not suggests that they figured the rig would be fine an it
was.
[4]For all the criticism BP executives may deserve, they are far from
the only people to struggle with such low-probability, high-cost events.
Nearly everyone does. “These are precisely the kinds of events that are
hard for us as humans to get our hands around and react to
rationally, ”Robert N. Stavins, an environmental economist at Harvard,
says. We make two basic—and opposite—types of mistakes. When an
event is difficult to imagine, we tend to underestimate its likelih
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