2020雇主品牌报告.docxVIP

er you’ll find inthis documentCONTENThis isTwhat S you’ll find in this document Methodology 3 Trends Worth Watching 4 For talent leaders, the worst may have passed 5 Despite optimism, the hiring environment is not getting any easier 6 The appeal of working for startups may be losing its lustre 9 The ideal candidate? It’s not about what you know, but what you can learn 12 Current work-from-home conditions may further support diversity initiatives 13  Doubling down on your organization’s EVP 14 EVPs across the globe 15 Top EVPs by industry 16 Data-driven organizations will leap ahead of data laggards 17 Employee engagement is now a key priority for employer brand leaders 18 Covid-19 and the new normal for talent leaders 19 2 Methodology Survey Field Period February 2020 - April 2020 Survey Respondents Total Respondents: 1,131; Industries: 36; Countries: 49 The WMAE* Cohort This data represents the responses from one global talent leader from each of the 60 World’s Most Attractive Employers (WMAEs) that participatedin the survey. *66% of the WMAEs participated in the survey. Universum, the leader in global employer branding, surveyed 1,131 employer branding professionals—including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 countries between February 26 and April 14, 2020. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive Employers (WMAEs), a cohort of the top 100 employers as judged by job seekers. Why follow the WMAEs? 3The World’s Most Attractive Employers (WMAEs) are 90 organizations that have been identified as the most attractive employers across the 12 leading global economies: Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, South Korea, the UK and the US. To be named a WMAE, companies need to rank among the top employers in at least 6 of these 12 major economies in the eyes of the students who particip