湾区形象量表开发研究.pdfVIP

摘 要 2019 年 2 月 18 日，粤港澳大湾区发展规划纲要正式发布，标志着粤港澳 大湾区正式形成，也意味着湾区建设正式上日程。湾区形象作为湾区发展的重 要软实力，其建设同样具有重要意义。而现有文献研究表明，湾区形象研究还比 较稀缺。作为湾区形象研究的重要方面，湾区形象评价可以对湾区发展进行测量， 探析公众的湾区形象感知现状，发现湾区形象构建的优势和劣势，为湾区形象建 设供方向。因此本文从湾区形象评价出发，开发一个湾区形象测量量表，并利 用开发量表探究人口统计变量是否显著影响公众的湾区形象感知。 本文以量表开发为研究重点，通过确定概念，题项开发形成初始测量量表， 利用信度分析和探索性因子分析进行量表简化，利用验证性因子分析和效度检验 进行开发量表确认，最终形成湾区形象测量量表由综合实力、政府治理、协同发 展3 个维度构成，包括19 个测量题项。 本文采用单因素方差分析法，探究人口统计变量（性别、年龄、职业、居住 地）对公众的湾区形象感知是否产生影响。结果显示，公众的粤港澳大湾区综合 实力形象感知存在性别差异。公众的粤港澳大湾区整体形象感知存在居住地差 异，公众的粤港澳大湾区政府治理形象感知存在居住地差异。 本文开发的量表不仅丰富了湾区形象的研究内容，填补了湾区形象的研究空 白，而且也为湾区形象实证研究奠定了基础。 关键字：粤港澳大湾区；湾区形象；量表开发；形象建设； I Abstract On February 18, 2019, the outline of the Guangdong-hongkong-macao greater bay area development plan was officially released, which marks the formal formation of the Guangdong-hongkong-macao greater bay area and means the construction of the bay area has been put on the agenda. As an important soft power in the development of bay area, the construction of bay area image is also of great significance. However, the existing literature research shows that the image research of the bay area is relatively rare. As an important aspect of the bay area image research, the bay area image evaluation can measure the development of the bay area, analyze the publics cognition of the bay area image, discover the advantages and disadvantages of the bay area image construction, and provide directions for the bay area image construction. Therefore, this article starts from the image evaluation of the bay area, develops an image measurement scale of the bay area, and explores whether the demographic variables significantly affect the public perception of the bay area image by using the development scal