XXXX奥迪新A8L试驾品鉴会方案.pptx

“尊享卓越”——2011奥迪新A8L中南小区试驾品鉴会 “Enjoy Excellence” 2011Audi New A8LCentral and South Area Test Drive Appreciation GAAC 17.03.2011;活动背景：全新A8L深度品鉴;Activity Background:New A8L deeply appreciation;目录Contents;目录Contents;整体策略：思考1：解读奥迪新A8L;General strategyThought 1: Explain Audi new A8L ;整体策略：思考2：新A8L在中南小区面对的挑战;General strategy Thought 2: Challenges for new A8L in central and south community ;;;;;目录Contents;;;活动概述整体日程安排;Activity briefGeneral agenda ;;;活动概述主要活动内容：;Activity briefMain activity contents: ;与媒体联动，聚集精英;Cooperate with media, gather elites ;餐前酒会：;Preprandial cocktail: ;跨界营销的结合：;Combin