基于TPB模型的老年游客乡村避暑行为意向研究——以江西靖安县三坪村为例.pdf

目 录 1 绪论··································································································1 1.1 研究背景····················································································1 1.2 研究目的及意义 ··········································································2 1.2.1 研究目的···········································································2 1.2.2 研究意义···········································································2 1.3 研究方法····················································································3 1.3.1 文献分析法········································································3 1.3.2 实地调查法········································································3 1.3.3 问卷调查法········································································3 1.3.4 统计分析法········································································3 1.4 研究内容····················································································4 1.5 技术路线····················································································5 2 文献综述····························································································6 2.1 避暑旅游研究综述 ·······································································6 2.1.1 概念界定···········································································6 2.1.2 国外研究现状·····································································7 2.1.3 国内研究现状·····································································8 2.1.4 避暑旅游研究述评·······························································9 2.2 老年旅游研究综述 ·····································································10 2.2.1 概念界定················