携程网英语财务分析.pdf

TheFinancial DataAnalysis ——Ctrip 制作人： Content I. COMPANY OVERVIE…………………………. 3 II. CTRIP’S SOURSE OF INCOME……………… 3 III. SUMMARY OF ACCOUNTING AND FINANCIAL INFORMATION…………………………………… 4 IV. CODA ……………………………………………… 9 V. References…………………………………………… 10 -2 - I. COMPANY OVERVIEW C International, Ltd.is a leading travelservice providerthat offers hotel reservations,airline tickets and packaged tours to business and leisure travelers in China.Ctripaggregates informationon hotels,flights and vacation packages,and enable the customers to make informed and cost-effective travel bookings. Ctriptargets primarily frequent independent travelers in Chinawho do not travel ingroup.Thesetravelers forma traditionally under-served yet fast-growing segment of the Chinatravel industry. II. CTRIP’S SOURSE OF INCOME (1) Hotel booking agency fee,which is the mainsource of profit Ctrip.While Ctrip also clear front-line payment and pay the difference, but most of the hotel front desk only to the destination that payment method. So, Ctrips hotel booking agency costs is basically the profit from the destination hoteldiscounts in returnobtained; (2) Ticket booking fee, which is the booking fee from the customer to obtain, is equal to the customer booking fee and airlineticket price difference; -3- (3) Walks in the hotel and business travel, air ticket booking agency fees, the income approach is consistent with the previous two; (4) Online advertising; III. SUMMARY OF ACCOUNTING AND FINANCIAL INFORMATION C