电子商务在贝宁的发展及其对中小企业贸易绩效的影响.pdf

摘要 通过互联网进行电子交易的电子商务在许多经济领域能起到提高效率及生产力的 作用，因此受到了许多国家的广泛关注。不幸的是，电子商务对于发展中国家（如贝 宁）的重要性被人们所质疑。由于信息通信技术的现代化以及社交移动设备和社交媒 体网络（如Facebook 和Instagram）的出现，中小型企业（SME）电子商务的发展成为 许多作者研究的主题。在贝宁，随着公众对智能手机的使用增多，电子商务变得更加 可行。电子商务是贝宁等最不发达国家（LDC）的中小企业进入国际市场的特殊机会。 即便贝宁的电子商务仍处于萌芽阶段，该国的许多中小企业均应用了电子商务。由于 数字技术的指数级增长以及电子商务对企业尤其是消费者的影响不容忽视，贝宁的中 小型企业面临着应用电子商务的双重挑战。 本研究试图证明电子商务的重要性及其对贝宁中小企业绩效的影响。组织准备程 度、来自客户/供应商的压力等变量被列为中小企业应用电子商务的影响因素。此外， 本研究采用定量方法，并对相关文献进行深入回顾，以发现电子商务应用中这些变量 之间的关系。通过对 50 家公司的在线调查，并利用频率分析法得出研究结果。结果表 明，贝宁中小企业电子商务的应用对其企业绩效的影响是正相关的；感知利益、IT 战 略、竞争压力及外部压力等因素至关重要；相对优势和其它因素也是略微显著的。 关键字：电子商务应用，贸易，中小企业绩效，贝宁 1 ABSTRACT Electronic commerce which is electronic transaction via the internet has the ability to improve efficiency and productivity in many areas of the economy, and therefore, has received significant attention in many countries. Unfortunately, there has been some doubt about the importance of ecommerce for developing countries like Benin. The adoption of electronic commerce by small and medium-sized enterprises (SMEs) is a subject that has been studied by numerous authors due to the modernization of ICTs and the emergence of social mobile devices and social media networks such as than Facebook and Instagram. In Benin, e- commerce is becoming more viable as public access to smartphone technology increases. Electronic commerce is a unique opportunity to access international markets for small and medium-sized enterprises (SMEs) from least developed countries (LDCs) such as Benin. A significant number of SMEs in Benin have adopted electronic commerce, even if in the country, EC is still at an embryonic stage. The challenges of adopting e-commerce in Benin for small and