第三章企业外部环境分析Chapter3TheExternalAudit.pptVIP

Chapter 3 The External Assessment ;Chapter Outline;Chapter Outline (cont’d);Chapter Outline (cont’d);Chapter Outline (cont’d);External environments;External Strategic Management Audit;Identify Evaluate factors beyond the control of a single firm Increased foreign competition Population shifts Aging society Fear of traveling Stock market volatility ;Purpose of External Audit Identify Opportunities Threats;Key External Forces;;Gather competitive intelligence – Social Cultural Demographic Environmental Governmental Legal Technological;Performing External Audit;;socio-demographic influen