商务英语写作 3 询盘和回复详解.pptVIP

BUSINESS WRITING 商务英语写作 7 Course Outline S 2014-5-31  Text book 《商务英语写作》 胡英坤车丽娟主编 外语教学与研究出版社 2014-5-31  Contents 1 An overview of business商务写作概述 2 Structure and Style of Bu商务信函的结构与格式 3 Sales-related Inquiries an询盘与回复函 4 Orders and Confirmation订单与确认函 5 Letters about Shipment装运函 2014-5-31  6 Letters About Payment and Settlement of Accounts 付款与结帐函 7 Routine claims and adjust日常投诉与理赔 8 Persuasive Claims and ref说服性索赔与拒绝函 9 Sales letters 销售函 10 Invitation and thank-you邀请函与感谢信 2014-5-31  1 Letters of Apology and(道款信与祝贺信 12 Notice and announceme通知与通告 13 Memos and minutes备忘录与会议记录 14 Preparing resumes 准备简历 15 Letters of Application申请信 2014-5-31  16 Letters of recommendat推荐信 17 Proposals 意向书 18 Organizing and Preparing报告 19 Questionnaire 调查问卷 20 Business Agreements商务协议 2014-5-31  BUSINESS WRITING 商务英语写作 Chapter 3 Sales-related Inquiries and replies 询盘与回复函 Communication is a Bridge. 2014-5-31  Sales-related inquires Letters see king information fall into two broad categories: general inguiries and sales-related Inquires In this chapter, we only discuss sales-related inquires which are written in regard to a product or a service purchased/sold or being considered for purchase/sale In order to obtain a satisfactory response, the writer of such inquiry should state his/her request specifically and courteously. Because businesses usually benefit from such correspondence, you can write sales related inquiries in direct order 2014-5-31  The general plan for sales-related inquiries: 1. Begin directly with the objective, indicating a general inquiry about products or service. 2. Include specific requests or questions about the products or services 3. If a number of questions or requests are involved, list them by numbers or bullets, or leave space between them 4. End with goodwill words adapted to each particular situation. 2014-5-31  Replies to sales-related Inquiries Almost all the business people know that ev