雀巢公司(市场营销作业)[精品].pptxVIP

;;;Background;DIVISIONS OF THE COMPANY ;main products : 1 :Nescafe;2 : Dairy Products;Environment;Environment;（1）Political analysis; Preconditons and Risk ;（2）Economic analysis;;（3）Social analysis;;（4）Technology analysis;;; Internal factors 1. Firm size 2.Control 3.International experience 4.Product complexity 5.Product differentiation advantage ; External factors 1. Country risk / demand uncertainty 2. Market size and growth 3. Direct and indirect trade barriers 4. Intensity of competition;As to Nestle;Export Mode;Intermediate Entry Mode;Intermediate Entry Mode;