危机公关中的企业和大众媒体互动摘要.docxVIP

论危机公关中的企业和大众媒体互动 学生姓名：林楠舒 学号：3200810060207指导老师：江日匀 摘要 不管是国内的还是国外的都在不同的观点中提出了关于企业公共危机中的 形象塑造和重塑与媒体的形象宣传中提出了各自不同的观点。 但是足矣说明这样 的问题已经在引起人们的重视了，也开始重视这样的现象在人们心中产生的影响 了，从另外一个方面说明，顺应社会发展的过程中，理论研究已经开始从对无生 命事物的研究中开始转移到对有生命的研究上， 更多的开始关注“人”的影响力。 企业和媒体应对危机公关的时候应该表明的态度和立场的研究， 在未来可能 会更多程度上的影响人们在日常生活中的行为和思考问题的方式， 而现在提供理 论的基础就显得尤为的重要。 随着研究探讨的不断深入，对形成这种危机传播机制根源与现状的归纳和总 结，揭示参与传播过程的内在控制机制的组织、机构及制度、等诸因素问的关 联，以及外部支持与公共危机的关系，将有助于为该研究提供现实支撑，并推 动危机公关的外延研究在新闻传播领域由现象论的描述走向定性分析， 由外部特 征概括推及内部控制机制规律的把握。 关键字：危机公关、企业、大众媒体、公共关系 On Business and mass media interacti on of Crisis PR Abstract: Whether domestic or foreign, in different points of view put forward a different point of view of the crisis of corporate public image of the shape and reshape the image of the media publicity. Enough to explain this problem has been to arouse peoples attention, and also starting to focus on the impact of this phenomenon in peoples minds, instructions from the other side to comply with the social development process, the theory has been started from the inanimate things began to shift to the right of life, more concerned about the people influence. Business and the media response to the crisis public relations should make it clear that the attitude and position, in the future may be more degree of impact on people in their daily lives, behavior and way of thinking the problem, and now provide a theoretical basis is particularly important. With the deepening of the study, the induction of the formation of the causes and current situation of this kind of crisis propagation mechanism and summary reveals the organizations, institutions and systems of internal control mechanisms involved in the dissemination process, the association between various factors, and external support and public the description of the relationship of the crisis will help the study provides the practical support, and promote the extension of the crisis public relations research in the field of journalism and communication phenomenon on the g