ch02TheGlobalEconomicEnvironment(全球营销,沃伦·.pptxVIP

Chapter 2The Global Economic EnvironmentPowerPoint by Kristopher BlanchardNorth Central University2-Introduction to ChapterMarket definition – People or organizations with needs and wants; both have the willingness and ability to buy or sellThe global economic environment plays a large role in the development of new markets for organizationsThe World Economy – An OverviewThe new realities:Capital movements have replaced trade as the driving force of the world economyProduction has become uncoupled from employmentThe world economy, not individual countries, is the dominating factorThe World Eco