市场营销第六章(英文).pptxVIP

;LEARNING OBJECTIVES (LO)AFTER READING CHAPTER 6, YOU SHOULD BE ABLE TO:;LO3;;Business Marketing;FIGURE 6-A Type and number of organization establishments in the U.S.: 2007;MEASURING DOMESTIC AND GLOBAL INDUSTRIAL, RESELLER, ANDGOVERNMENT MARKETS;FIGURE 6-1 NAICS breakdown for the information industries sector:NAICS code 51 (abbreviated);FIGURE 6-2 Key characteristics and dimensions of organizational buying behavior ;Derived Demand;FIGURE 6-B Key organizational buying criteria;MARKETING MATTERSHarley-Davidson’s Supplier Collaboration Creates Customer Value…and a Great Ride;CHARACTERISTICS OFORGANIZATIONAL BUYING;MAKING RESPONSIBLE DECISIONSSustainable Procurement for Sustainable Growth;Alternative Evaluation;FIGURE 6-3 Comparing the stages in a consumer and organizational purchase decision process;THE ORGANIZATIONAL BUYING PROCESSAND THE BUYING CENTER THE BUYING CENTER: A CROSS-FUNCTIONAL GROUP;Straight Rebuy;FIGURE 6-4 The buying situation affects buying center behavior in different ways ;Prominence of Online Buyingin Organizational Markets;MARKETING MATTERSeBay Means Business for Entrepreneurs;FIGURE 6-5 How buyer and seller participants and price behavior differ by type of online auction ; LANDS’ END: WHERE BUYERS RULE;VIDEO CASE 6 LANDS’ END;VIDEO CASE 6 LANDS’ END;VIDEO CASE 6 LANDS’ END;;;;;;;;;;;1、有时候读书是一种巧妙地避开思考的方法。7月-207月-20Thursday, July 16, 2020 2、阅读一切好书如同和过去最杰出的人谈话。19:43:1719:43:1719:437/16/2020 7:43:17 PM 3、越是没有本领的就越加自命不凡。7月-2019:43:1719:43Jul-2016-Jul-20 4、越是无能的人，越喜欢挑剔别人的错儿。19:43:1719:43:1719:43Thursday, July 16, 2020 5、知人者智，自知者明。胜人者有力，自胜者强。7月-207月-2019:43:1719:43:17July 16, 2020 6、意志坚强的人能把世界放在手中像泥块一样任意揉捏。16 七月 20207:43:17 下午19:43:177月-20 7、最具挑战性的挑战莫过于提升自我。。七月 207:43 下午7月-2019:43July 16, 2020 8、业余生活要有意义，不要越轨。2020/7/16 19:43:1719:43:1716 July 2020 9、一个人即使已登上顶峰，也仍要自强不息。7:43:17 下午7:43 下午19:43:177月-20 10、你要做多大的事情，就该承受多大的压力。7/16/2020 7:43:17 PM19:43:1716-7月-20 11、自己要先看得起自己，别人才会看得起你。7/16/2020 7:43 PM7/16/2020 7:43 PM7月-207月-20 12、这一秒不放弃，下一秒就