ch04SocialandCulturalEnvironments(全球营销,沃伦.pptxVIP

Chapter 4Social and Cultural EnvironmentsPowerPoint by Kristopher BlanchardNorth Central University? 2005 Prentice Hall 4-Task of Global MarketersStudy and understand the country cultures in which they will be doing businessIncorporate this understanding into the marketing planning process? 2005 Prentice HallIntroduction“It is not just speaking a common language. It is sharing a culture and understanding friendships in the same way”Juan Villanonga – Former Chairman of Telefonica? 2005 Prentice HallSociety, Culture, and Global Consumer CultureCulture – Ways of living, built up by a group of hum