市场营销第十四章(英文).pptxVIP

;LO1;LEARNING OBJECTIVES (LO)AFTER READING CHAPTER 14, YOU SHOULD BE ABLE TO:;;THE VALUE OF RETAILING;FIGURE 14-1 Which retailer best provides which utilities?;CLASSIFYING RETAIL OUTLETS;MAKING RESPONSIBLE DECISIONSEnvironmentally Friendly Retailing Takes Off!;CLASSIFYING RETAIL OUTLETS FORM OF OWNERSHIP;CLASSIFYING RETAIL OUTLETS FORM OF OWNERSHIP;Self-Service;FIGURE 14-2 Stores vary in terms of the breadth and depth of their merchandise lines;Depth ofProduct Line ;FIGURE 14-A Many retailer types don’t have stores: customer vs. retailer involvement;NONSTORE RETAILING;NONSTORE RETAIL