市场营销英文课件07.pptxVIP

Module Three;Once the company has selected the markets and decided how to enter the target markets, the next step is to design the international marketing mix strategies. The marketing mix (product, price, place and promotion) is the combination of marketing activities that an organization engages in to best meet the needs of its targeted customers. ;Task Seven ;The question of Diversification v.s Standardization. For most products, adaption to local preference is a must. But adaption to every local market may cost a company too much. For other products such as the food, raw material and s