竞争剖析第三讲剖析工具.pptVIP

竞争分析 第三讲:外部竞争分析工具 2013-4-17 Question 1: What Impact Will the Drivers of Change Have on Industry Conditions? 问题1:变革会对行业环境产生何种影响? m Industries change because forces are driving industry participants to alter their actions 业发生变化是由于各方力量驱使行业参与者改变他 们的行为 a Driving forces are the major underlying causes of changing industry and competitive conditions 驱动力是行业和竞争环境 变化的根本原因 013-4-17 2 Analyzing Driving Forces 驱动力分析 1. Identify those forces likely to exert greatest influence over next 1-3 years 确定那些在将来1-3年内可能施加最大影响的力量 u Usually no more than 3-4 factors qualify as real drivers of change 通常具备真正的变革驱动力的条件 的