Coca-ColaZeroMarketingCaseAnalysis可口可乐零度的市场分析.pptxVIP

;contents;Introduction;;;Why it called “zero”? Coke zero use these 3 kinds of sweetener Aspartame(阿斯巴甜), Acesulfame potassium(安塞蜜)and Sodium cyclamate(甜蜜素)instead of sugar, so “zero” means do not contain sugar but still sweet. ;SWOT Analysis;Strengths;Weakness;Opportunities;Threats ;CompetitorAnalysis;Analysis of Competitors;Market Share;The most popular calorie-free soft drink in America. The original sparkling beverage for those who want great flavor without the calorie.;STP Analysis;Segmentation Young males: pursuing health , flavor and coolness Young females: pursuing be