星巴克历史及发展介绍英文版.pptVIP

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星巴克历史及发展介绍英文版.ppt

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Starbucks;Starbucks History;But at this time the company was a local coffee roasting facility. （烘焙设备）That remained their major business until 1982 when Howard Schulz joined the company. ;He was the new marketing executive（营销主管） and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee. The turning point for the company and the begin of writing coffee history should be one year later when Schulz traveled through Italy. He got inspired by the old Italian coffee bar tradition to serve fresh brewed Espresso（意式浓咖啡） and Cappuccino（卡布奇诺）. He convinced the Starbucks founders to give his idea a chance and in 1985 he opened the first coffee bar in Seattle ;The new concept worked out with success. But Schulz aimed higher. He found local investors and bought Starbucks in 1987. That gave way for expansion and in the same year he opened new cafes in Chicago and even Vancouver, Canada. 17 Starbucks Cafes were established.;In 1992 the company went public and stocks were now publicly traded at the NASDAQ （纳斯塔克）. At this time Starbucks counts approx. 165 cafes.