旅游市场营销STP分析(市场细分_目标市场选择与定位)（PPT32页).pptxVIP

Market Segmentation,Targeting andPositioningTourism Marketing UnitDelivered by: Amy Li Learning OutcomesAfter this session, you should be able to:1. Define what is meant by segmentation, targeting and positioning.2. List and understand the major bases for segmentation.3. Conduct an STP analysis to your business.Different customers are looking for different benefits from the goods and services they purchase.I like the service here.I prefer historical sitesI prefer natrual scenic spots.This is too expensive.The resources and capabilities of a company are limitedCompanys ResourcesIve tried the be