高级商务英语4 Unit 1 Key 答案.pdf

Unit 1 Business Ethics Lead-in 1. Discussion 1) Ethics, also known as moral philosophy, is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. In philosophy, ethics studies the moral behavior in humans, and how one should act. 2) Ethics to consider in business: 1) Ethics about business input: This involves ethics in gaining resources, for instance purchasing equipments, raising fund, recruiting staff… 2) Ethics about business process: This involves ethical practice in RD, production, administration, finance, marketing, HR management, logistics… 3) Ethics about business output: This involves ethical practice in providing quality products, service, etc and dealing with waste properly and protecting environment. 2. A Mini Case 1) The local people claimed three things: a) There’s a decrease in the amount of water available to them and Coca-Cola was to blame; b) Their livelihood has been destroyed since the building of the plant; c) the number of people working on the land has dropped considerably. 2) Coca-Cola claimed that its waste sludge was a useful fertilizer. 3) Coca-Cola claimed that the reports were scurrilous. Its response was very arrogant and offensive. Text A Only the Ethical Survive Exercises I. Reading Comprehension 1. Determine whether the following statements are true or false based on the information you get from the text. Write a T for true, an F for false, and an NG 3 for not given. 1) F 2) T 3) NG 4