当代市场调研02.pptxVIP

;;Level 1. Primary Information Users (Corporate Marketing Departments);To learn about the various types of firms and their functions in research.;;4. Identify new target markets. 5. Create new marketing mixes for new target markets. ;Level 3: Research Designers and Suppliers;Level 4: Data Collectors;Only 15 percent of service companies such as Federal Express and Delta Airlines have marketing departments with more that 10 employees. Companies are conducting less research internally. Our attention will be devoted to marketing departments found in the more sophisticated, larger companies.;Le