台大消费者行为cb 09 attitude.pptxVIP

Attitude Formation and Change;Overview;Definitions;How Can Attitudes and Preferences Be Measured?;Foundations/Components of Attitude;Cognitive Foundations of Attitude : Beliefs;Multiattribute Attitude Model: The Fishbein Model;The Fishbein Model: Sample Results;The Fishbein Model;Multiattribute Attitude Model: The Ideal-Point Model;The Ideal-Point Model: Sample Results;The Ideal-Point Model;Benefits of Using Multiattribute Attitude Models;Stimulus Importance-Performance Grid;Affective Foundations of Attitude: Feelings;Types of Feelings (Partial List);Attitude Formation Processes ;Central Process of Attitude Formation;The Influence of Advertising Claims Depends on the Thinking That Occurs During Ad Processing;Peripheral Process of Attitude Formation;Peripheral Pictures Become More Influential When Product-relevant Thinking Declines During Ad Processing;Attitude Change;Attitude Change Implications from Multiattribute Attitude Models;Attitude Change Issues: Central Process;;1、有时候读书是一种巧妙地避开思考的方法。6月-206月-20Saturday, June 13, 2020 2、阅读一切好书如同和过去最杰出的人谈话。08:13:4008:13:4008:136/13/2020 8:13:40 AM 3、越是没有本领的就越加自命不凡。6月-2008:13:4008:13Jun-2013-Jun-20 4、越是无能的人，越喜欢挑剔别人的错儿。08:13:4008:13:4008:13Saturday, June 13, 2020 5、知人者智，自知者明。胜人者有力，自胜者强。6月-206月-2008:13:4008:13:40June 13, 2020 6、意志坚强的人能把世界放在手中像泥块一样任意揉捏。13 六月 20208:13:40 上午08:13:406月-20 7、最具挑战性的挑战莫过于提升自我。。六月 208:13 上午6月-2008:13June 13, 2020 8、业余生活要有意义，不要越轨。2020/6/13 8:13:4008:13:4013 June 2020 9、一个人即使已登上顶峰，也仍要自强不息。8:13:40 上午8:13 上午08:13:406月-20 10、你要做多大的事情，就该承受多大的压力。6/13/2020 8:13:40 AM08:13:4013-6月-20 11、自己要先看得起自己，别人才会看得起你。6/13/2020 8:13 AM6/13/2020 8:13 AM6月-206月-20 12、这一秒不放弃，下一秒就会有希望。13-Jun-2013 June 20206月-20 13、无论才能知识多么卓著，如果缺乏热情，则无异纸上画饼充饥，无补于事。Saturday, June 13, 202013-Jun-206月-20 14、我只是自己不放过自己而已，现在我不会再逼自己眷恋了。6月-2008:13:4013 June 202008:13