2020年网络社会指数.docxVIP

Speed read: The report in 5 minutes Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across 22 markets reveals a number of key dynamics, many of which are paradoxical. For example: Big Tech isn’t trusted with personal data—but consumers still sign up. Misusing personal data remains the number one driver of distrust in the technology sector for the second year running. At the same time, adoption of digital platforms and social media continues to grow. We