广告案例英文.docVIP

广告案例英文 【篇一：广告案例英文】 ref:tn/sm/strmktol/rc ref:tn/sm/strmktol/rc strategicmarketing tool box(1) strategic marketing tool box(1) jean lin jean lin september 1998 september 1998 much filehas been jointly developed colinbenjamin horizonsnetwork ianstrachan mather.copy right colinbenjamin matherasia pacific ref:tn/sm/strmktol/rc basictoolkit basic toolkit why why what what who who 乱流乱流 改变 改变 五大 五大 要素 要素 九宫格 九 宫格 aeiou aeiou 竞争 竞争 优势 优势 策略 策略 意图 意图 ref:tn/sm/strmktol/rc (turbulence)(turbulence) 定义：当你经验某 种完全无法预知的状况之时，你就 会产生乱流。 平面创意广告案例解析 (英文版 )内容提要： 【篇三：广告案例英文】 most people say that they find advertisements useful for giving them information about the products which are available on the market.but advertisements do not only give information, they also try to influence our emotions. the advertisers know that everyone tends to dream of having a better life. we dream of being better educated,more successful, wealthier, better looking, more adventurpus, and so on. the advertisers try to make us believe that our dreams will come true if we buy their products. this is why advertisements for home cleaning products often try to convince ladies that they can become perfect wives and mothers only if they use those products. and advertisements aimed at men often include the picture of a pretty girl. such advertisements are suggesting that a man will be more attractive towomen if he owns a certain type of car, or watch, or if he dresses in a certain style. the feelings that advertisements try to play on will differ according to the age groups for which the advertisements are intended. advertisements for teenagers will emphasize that those products will make young people not only more attractive, more up to date, more socially successful, and more able to enjoy themselves, but also more successful in their education and job prospects. the problem with advertisements is that they tell us that money can make our dreams come true. but this is obviously not so. we cannot buy personal good lo