HND客户服务文化构建.docxVIP

HND客户服务文化构建 An investigative report for Mengniu Introduction: Mengniu is a single in milk industry, this company develop very fast in those years. It had a strict management system. Representative products include fresh milk, ice cream, milk, cheese and other daily necessities. In one hand, Mengniu company has excellent customer service culture. All the staff work together to provide quality customer service. Every day, for tomorrow and Only for the quality of life” are the mission statements. This article will talk about customer service strategy, service objectives, corporate values, business principles, corporate culture and organizational structure of the description to elaborate. This would still involve its customers feedback. Section 1 Many organizations have mission statements. Particularly large ones. Mengniu?s mission statements are Every day, for tomorroV and Only for the quality of life ? An organizational mission statement consists of two elements: 1. The vision of the organization. The vision may include the ideal destination. This is where the organization wants to go and when it hopes to get there. 2. The values or principles of the organization. The values are the sets of beliefs behind the actions of the organization. It will relate to the quality of goods and services, treatment of customers and employees and make statements regarding openness and good practice. Mengniu?s business philosophy and corporate culture is beat staff oneself. Mengniu?s professional spirit is concentrate on milk, concentrate on ice cream. The difficult thing is to beat other milk company and overcome ourselves. So beat itself is very necessary. Mengniu* s management concept is 98% rule: of brand culture of business is human, resources integration of contradiction is a misunderstanding Mengniu?s structure is flat structure： this structure has big advantage in company management. The previous top three levels were reduced into two which meant that more responsibility was gi