O2O外卖行业众包物流发展现状及问题研究.docVIP

经典专科、本科、硕博、研究生、期刊毕业论文 仅供参考 精心整理 仅供参考 勿用作商业用途 经典专科、本科、硕博、研究生、期刊毕业论文 仅供参考 精心整理 仅供参考 勿用作商业用途 摘 要 随着时代的发展，城市里的居民对餐饮外卖的需求量十分巨大，依靠互联网技术的外卖O2O行业在近五年得到迅猛的发展。随着行业竞争逐渐的加强，外卖行业配送平台的核心竞争力慢慢的变成＂形成产业闭回路，依靠优秀的配送服务，来确保配送的准时性和服务质量的提升＂。由于以上的原因，外卖O2O配送行业出现了成本较低的众包物流配送方式，外卖行业的配送方法也更多的选择众包配送的模式。 本文就是在此背景下引入的众包物流模式，并且重点研究大众众包物流在外卖行业的应用。本文根据相关文献介绍了众包的概念还有国内外相关的众包研究，由此引出了众包物流模式，重点分析了我国外卖O2O行业发展可能的机遇并且大胆预测了未来我国外卖O2O行业的发展的趋势以及有可能面临的挑战，提出了众包物流模式这个以“轻资产”为切入点的配送模式可能更好的解决外卖O2O行业持续增加订单的物流问题，并且讲述了众包物流模式具备的特征优势、目前存在的发展不足以及对应的解决策略。 通过本文研究，将有助于众包物流平台运营者分析影响大众参与到平台完成任务的因素，对今后的战略发展能够有指导意义，引导越来越多的社会闲散劳动运力加入到各个外卖平台，提高了参与众包物流的活跃度以后，才能够确保提高外卖O2O平台的配送效率和用户服务体验，从而在激烈的竞争中始终保持领先的地位。 关键词 外卖O2O 众包物流 Abstract With the development of The Times, people in the city have a huge demand for catering takeout, and the O2O industry relying on Internet technology has developed rapidly in the past five years. As the industry competition gradually strengthen, delivery and distribution platform of the core competitiveness of slowly into a closed loop forming industry, relying on excellent distribution services, to ensure on time delivery and service quality. Based on the above reasons, the delivery O2O delivery industry has formed a low-cost crowdsourcing delivery mode, and the delivery of the take-out industry is increasingly using the mode of crowdsourcing logistics. This paper introduces the mode of crowdsourcing logistics based on this background, and focuses on the public participation in crowdsourcing logistics activities. Through this study,According to the related literature review focuses on the concept of crowdsourcing as well as the domestic and foreign research situation about the package, then bring outstanding package logistics mode, analyzes the take-away O2O industry development opportunities and bold forecasts the future trend of the development of industry of our country take-away O2O, put forward the logistics mode for crowdsourcing to asset light as the breakthrough point of distribution mode w