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q:\l\learning\creativi\escape.doc Break Out Group Guidelines Escape Provocation Creative Focus: How can more effectively build our skill base? Escape Provocation Technique Overview: The escape method is a simple, straightforward way of creating provocations. In any situation there are numbers things we take for granted or assume to be truths. In using escape as a provocation, we set out to escape factors we normally take for granted. An example of a provocative statement generated using the escape technique is ‘there are no training courses.’ Another is ‘we have no employees’. Break-Out Team Process Review the process instructions before you begin. Time: 40 minutes Select a facilitator/recorder Determine your provocation statement using the escape technique Think of something you take for granted. Eliminate it. Remember, to be effective, the provocative statement must be bold, even a touch ridiculous. It cannot fit in with ideas or concepts that you already have or it won’t serve it’s purpose of helping you out of the box. Quickly list a few provocative statements and decide one to develop Visualize Consider the provocation and a few characteristics or principles describing what the situation would look like if the provocation were true. Develop Ideas Ignoring the provocation, work to develop one of the principles into an idea As you develop the idea: Focus on the Difference See if the points of difference to the current way of doing things lead to an interesting new idea. Following the above example, the difference between going to where the people/target consumer is may allow a company to observe their target customers in their natural environment. Focus on the Positive Aspects Focus on what the idea or concept could get you, not that it’s too expensive, too risky or too impractical. This will lead to more and more ideas, on of which may be valuable. Think about what circumstances the idea would have direct value. When might it work? Link the Creat