原创力文档- 1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
- 2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
- 4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
- 5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
- 6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 7、VIP文档为合作方或网友上传，每下载1次， 网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
;1 9 0 3
1 9 0 8
1 9 1 3
1 9 9 9
2 0 0 0
2 0 0 3
2 0 0 9;Strategic leadership;Lincoln 林肯;Some competitive threats to Ford;
·Suppliers
Finance troubles for suppliers providing raw materials in the auto industry
;·Customers
Hash competition from the current surplus of dealerships has minimized profit margins
Consumers have access to more information from the Internet to compare products.
Well-informed consumers directly negotiate the price with dealerships, which diminishes a salesperson’s tactical advantage.;Additional competitive threats
The improvement of public transportation via rail and bus
Foreign automakers entered and established themslves in the United State and targeting a niche market
; Land Rover 路虎;Research and Development
Safety Features
Convenience Features ;1.Safety Features
● Ford has been working to improve the safety features of its vehicles.
In an effort to reduce the probability of a rollover, Ford developed Roll Stability Control for the Volvo XC90, Lincoln Navigator, Lincoln Aviator, Ford Explorer, Mercury Mountaineer, Ford Expedition, and For a E-Series vans.
Additionally, Ford implemented what they call AdvanceTrac, which is designed to increase vehicle stability in emergency maneuver situations.
● Ford-engineered safety features reduce the likelihood of serious injury or death in case of a collision.
The safety canopy and “Intelligent Safety System”;
2 .Convenience Features
●Cell phone for voice-activated dialing and
hands-free operation, voice integration for GPS navigation, entertainment, climate control, retractable roof Terrain response system.;Financial Condition ;Comparative Operating Margin, 1996 to present;●Ford’s declining economic performance can be attributed to two major factors, dwindling demand for its product and the rising cost of production and operational expenses.
●Another financial constraint results from Ford’s agreements with labor unions and its defined benefit plan, which spell o
文档评论（0）