营销计划书英文范文一个英语的销售计划书.docVIP

营销计划书英文范文一个英语的销售计划书 Sample Sales and Marketing Plan * GOAL：Specific, measureable；objectives to be；aomplished in a time；period. ----Sample Goal #1: Increase sales between 9:30-11:30am from $xx in 201X to $yy in 201X. ----Sample Goal #2: Get at least 10 former clients to hire my pany again during 201x. ----Sample Goal #3: Attract at least 3 new massage clients per month in 201x. *TARGET：Specific, reachable；segments of people；with similar needs or interests, motivations；demographics；locations, etc. How many organizations/people are there in each segment? -----Existing and new customers who are parents of small children. --Live or work in 5 mile radius --Flexible schedules --Looking for social contact Local non-profits with annual budgets of at least $500,000. ----Professionals who are based in home offices --Live or work within 5 miles --Work at puter all day --Suffering from back, neck or shoulder pain --Active on social media *STRATEGIES：Strategies that will attract the specific people or organizations; you’re trying to reach with a pelling offer that meets their interests/needs. ----Offer free coffee with $5+ purchase between 9:30-11:30am Facilitate a knitting group Provide kids play area between 9:30-11:30am ----Offer a free workshop or training in a related service ----Partner with a yoga studio to offer discounts to their students. Partner with local coffee shop that attracts self-employed workers to set up station for free 10-minute neck and shoulder massages Offer “2 for 1” discount to current clients who bring in a new client. TACTICS/MESSAGES: Tools or channels you’ll use to reach your targets. What’s unique or special about your product/services/bio/ history that will connect with people? Which messages will be persuasive? ----Channels: Reach existing customers via email, blog, social media. Reach potential customers via website and social me