国际市场营销 国际市场营销 unit16 product mix and product line decision.pptxVIP

;;;;Product Element of Hilton Hotels Marketing Mix;A product mix consists of the various product lines that are offered for sale by a particular seller. Sometimes referred to as product assortment, it has to do with the number of product lines offered, the number and type of products offered in each line, and the relevance of those products to the consumers who are presented with the opportunity to buy the products. Retailers are often very concerned with the range of products they offer, since stock the right product mix helps to ensure that the?target market?of consumers will be reached and sales will be generated.;Decisions about the product types;Businesses can benefit from introducing their successful products in new geographic areas.