双创文化子库 MakerFaire ShenZhen ZK003A024 Mobile Business Innovation-下.pptxVIP

国家级创新创业教育教学资源库双创文化建设单位：深圳职业技术学院Solution to Information InefficiencyTraditional taxi service model司机空行率高堵车频繁成本高安全隐患社会市民司机抱怨交通堵塞环境污染社会安全市民叫车、候车难缺乏舒适与便利安全与信任顾司机SmartTaxi: Location Based ServicesBetter information? More efficient market with matched supply demand (shared)? More transparency on route, fare; easier payment mileages? Win-Win-WinLocation-Based Social Network: Pets Tracking SocializingTrack pet locationsPets make friends via GPSGEO-Targeted MarketingDynamic pricing – customized time-sensitive offer based on locationLocation timing data ? targeted digital coupon e.g., higher coupon value to a customer farther awaye.g., in-store micro-locations initiate customized engaging offers (complementary sales, competition coupons, etc.)e.g., reward store traffic product touchMobile moment: combining real-time analytics with marketingREAL-TIME MARKETINGA survey of 114 digital marketers in 18 countries in 2014:88% CONSIDER IT IMPORTANT TO THEIR 2014 PLANS76% USING REAL-TIME MARKETING TODAY41% HAVE INCLUDED IT IN THEIR 2014 BUDGETSMobile apps with geo-fencing SMS is most important in real-time marketingROI from Real-Time MarketingMarketing Automation: Accurately Targeted Sales CouponsConsumers are 10x more likely to redeem mobile coupons than print couponsIntegration of loyalty rewards programsHigh relevance, high engagementBig data for business intelligenceRestaurant Management AppEfficient self-serviceSynchronized managementInstant customizationInventory cMaking lines faster!ReasoChipotle is Killing Mcdonald’s2013-- Chipotle: 9.3% sales gain-- McDonalds: 1.4% sales fallMobile Marketing IntegrationStarbucks: 3M+ Mobile Payment Transactions Per WeekPaymentsLoyalty programCoupons discountsPurchase history dataBetter customization opportunityCRMGeo-location based ServicesPush Noti?cationsReal-time CouponsB2B Mobile Marketing RelevanceAwareness creationLead generationDeeper comparisonsHeavier demosSales nurturingAugmented Reality DemoB2B: Mobilize the Sal