内蒙古科沁万佳食品有限公司发展战略研究.pdfVIP

摘 要 内蒙古科沁万佳食品有限公司是一家中日合资的调味品公司，公司历经二十 余年的发展，成功从一个不掌握生产技术仅代加工味增的小工厂成长为拥有多项 专利技术，富含五大品类产品体系的大型现代化加工企业。2019 年按照企业发展 规划，开始筹划上市，此时的科沁万佳亟需制定中长期战略来应对未来挑战。因 此，笔者结合研究生期间所学的专业知识，选定该课题对科沁万佳进行战略研究。 按照战略管理理论和思想，本文详尽分析了科沁万佳的外部环境，并对其内 部资源和能力进行剖析，找到其优势、劣势、机会和威胁，列出矩阵，提出增长 型战略、扭转型战略、多种经营战略、防御型战略。根据企业外部环境和内部环 境比较有利、优势和机遇明显的情况，为企业选择了增长型战略。结合企业实际， 最终确定为一体化发展战略，并详尽提出战略实施保障，为科沁万佳发展战略的 顺利实施创造有力条件，对其可持续发展提供思路，促进企业健康发展。 本文想要通过研究，为科沁万佳制定适合企业自身的发展战略，促使科沁万 佳从一个区域龙头企业成长为全国调味品行业的领跑者。同时，希望能够以小见 大，为内蒙古调味品企业带来一些借鉴，促进内蒙古调味品产业升级，助力内蒙 古经济发展。 关键词：内蒙古科沁万佳食品有限公司，发展战略，调味品行业，战略管理 I Abstract Inner Mongolia Kind Wanjia Food Co., Ltd. is a Sino-Japanese joint-venture condiment company, after more than 20 years of development, has successfully grown from a small factory that does not master the production technology and only adds processing flavor to a large modern processing enterprise with many patented technologies and rich in five categories of product system. In 2019, in accordance with the development plan of the enterprise, it began to plan for listing. At this time, Kind Wanjia urgently needed to formulate a medium and long-term strategy to meet the future challenges. Therefore, the author combined with professional knowledge learned during the postgraduate period, selected this subject to carry out strategic research on Kind Wanjia. According to the theory and thought of strategic management, this paper analyzes the external environment of Kind Wanjia in detail, analyzes its internal resources and capabilities, finds its advantages, disadvantages, opportunities and threats, lists the matrix, and puts forward the growth strategy, reverse strategy, diversification strategy, defense strategy.According to