内蒙古县级融媒体发展研究.pdfVIP

内容摘要 随着我国把“媒体融合”被纳入国家战略，处于政策利好期加之 互联网新技术的支撑，其发展势头猛劲。县级融媒体发展已成为构建 现代传播体系的一项基础性、战略性工作和媒体深度融合的最后一公 里。 本文以内蒙古县级媒体融合为研究对象，对内蒙古县级融媒体发 展现状进行深入研究的基础上总结归纳内蒙古县级融媒体取得的成 就及现阶段存在的问题。基于这些问题提出内蒙古县级媒体融合改进 方向的对策。 本文由导论、正文和结论等三大部分组成。导论阐述了研究对象、 选题理由以及意义、研究方法和研究情况等内容。正文分为三章。第 一章概述我国媒介融合发展时代背景和我国县级融媒体发展现状，之 后详细阐述了内蒙古县级媒体融合发展。第二章基于问卷调查及实地 调研的基础对内蒙古县级媒体融合的内容、渠道、平台、经营管理等 方面的进行了详细分析。第三章阐述内蒙古县级融媒体发展所取得的 成就以及发展中所面临的问题。基于这些问题提出了解决对策，即移 动优先、注重用户分析、增强服务来提高传播力；拓宽人才引进渠道 和注重专业培训等来加强人才队伍的建设。最后总结三章内容，展望 内蒙古县级媒体融合未来的发展方向，对其未来的发展提供参考。 关键词：媒体融合、内蒙古县级融媒体中心、 旗县媒体 As Media Convergence has been brought in national strategies in China, it is going gangbusters now under the support of the advantageous policies and new Internet technologies. The construction of the county-level integrated media centers has become a fundamental and strategic task of building a modern communication system , also been called “the last mile” of the media deep convergence. This paper takes county-level Integrated Media Centers in the Inner Mongolia Autonomous Region as the research objective, on the basis of the investigation into the current development of county-level Integrated Media Centers in the Inner Mongolia Autonomous Region, whose achievements and problems are summarized, and solutions to these problems are put forward. This paper consists of three parts: the introduction, the main body and the conclusion. The introduction describes the research objective, the significance of the topic, the research methodology and the research procedure. The main body is divided into three chapters. In the first chapter, the historical and current development of county-level Integrated Media Centers in China is introduced, and then the construction and develo