【传播策划案】2018大益茶叶品牌活动整合传播方案.pdf

* • s • s • • • • • • y CREATE CHEMISTRY arkr Group Business Unit By arkr group / arkr digital / vitamine / Ace-Vision arkr digital – vitamine – R Ace Vision – x 4 x 3 x 2 x 2 Spikes Asia AME Awards DAF Awards China Effie Awards x 2 x 4 x 2 x 5 PRWeek Awards SABRE Awards WOMMY Awards China ROI Awards born in 2011 Asia’s most award-winning independent social media agency 20+ social specialists and strategists @Shanghai OUR MISSION: CREATE CHEMISTRY ARKR FORMULA: LIQUID CONTENT + SMART TOUCHPOINT ARKR FORMULA: = KPI THAT MATTERS PAST CREATIVE + DIGITAL MEDIA - BRAND/PRODUCT PREFERENCE Happy Summer, Happy Sharing KFC Branding Campaign, 2011 Tough Mission: Get 1 million participants within 1 Week? China’s First BRANDED sharing buttons across social media Sharing Competition Site Branded Sharing Button • We created a sharing button in social media to promote the Summer Drink campaign. By implanting to Renren, Kaixin001 and 51.com, finally we get 1 million participants. ‘Wo Shi X