Unit 5.5 Persuasive claims数字时代的商务英语写作数字时代的商务英语写作.pdf

Unit 5 Persuasive Messages 说服性写作 5.5 Persuasive Claims 5.5 说服性索赔 Persuasive claim letters • Complaint letters generally focus on damaged products, mistaken billing, inaccurate shipments, warranty problems, return policies, insurance snafus, faulty merchandise, and etc. •When you feel your request is justified and will be granted, the direct strategy is most efficient. But if a past request has been refused or ignored or if you anticipate reluctance, then the indirect pattern is appropriate. 2 Tips for making persuasive claims • Begin with a compliment, point of agreement, statement of the problem, or brief review of action you have taken to resolve the problem. • Body: • Explain precisely what happened or why your claim is legitimate; explain why the receiver company/institution is responsible; • Enclose copies of relevant invoices, shipping orders, warranties, and payments to support your claim. • Avoid sounding angry, emotional, or irrational. • Close by telling exactly the remedy you want. Be sure to think through the possibilities and make your request reasonable.有缘学习更多+谓ygd3076考证资料 3