数字时代的商务英语写作数字时代的商务英语写作2.pdf

5 quick ways to structure a speech HOW CEOS CAN IMPROVE THEIR SPEECHES5 WAYS TO PRESENT NAKED I get asked all the time about the best ways to structure a speech. The answer is that it depends on what you’re talking about. Here are 5 quick ways to structure a speech that will get you from blank computer screen to presentation in no time. 1. When you’re persuading an audience . . . use the Problem-Solution Structure. Since I believe that the opportunity to persuade an audience is just about the only good reason to go to all the trouble to give a speech, the Problem-Solution structure is my favorite. Begin by framing the problem at a high level, in 1 -3 minutes. Then go into the problem in depth, making both intellectual and emotional arguments for the severity of the problem. Assuming an hour-long speech, you should spend 15-20 minutes in the problem. Then, give the solution, including the benefits of it to the audience. Finally, give the audience something to do at the end – an action step, something simple and relevant to the solution. 2. When you’re debating a particularly contentious subject . . . use the Residues Method. If the subject has strong partisans on both – or more – sides of the issue, then use this method, which is a variant of the Problem-Solution structure. Here, you frame the problem quickly and then explore it in more depth. Then, you tackle the possible solutions of your opponents. You do this in a real, thoughtful way, first presenting the pro side of the solution, and then giving one or 2 reasons why you think it won’t work. Do this for each of the other established positions. Don’t play ‘straw man’ games; give these positions real credit, as if you believed them. Then, once you’ve discussed all the other alternatives, and the problems with them, give your own. It’s the residue, or the one that’s left when all the others have been shot down. 3. When you’ve got a story to