5.5 Verbal Communication Styles-1数字时代的商务英语写作.pdf

Verbal Communication 5.5Verbal Communication Styles-1 DifferentVerbalCommunication Styles (大学英语跨文化交际教程) Hi, everyone.Welcome back to our course. In the previous section, we have learned that language defines our identities. In this section, we will discuss different kinds of verbal communication styles and their influences. Language is an important way of communication, so it is assumed that we can communicate successfully if we master the language. However, it is not the case. Successful communication not only depends on what is said but also on how the message is communicated. Culture influences the style of communication at a great level. Theorists have described five communication styles: direct and indirect styles, elaborate, exacting and succinct styles, personal and contextual styles, instrumental and affective styles and self- enhancement and self-effacement styles. Recognizing the differences in communication styles can help us understand the cultural differences underpinning the verbal communication process so as to avoid intercultural communication failure. We’lltalk aboutthese 5stylesoneby one. Direct andIndirect Communication Styles A direct communication style is one in which the speaker’s needs, wants, desires, and intentions are explicitly communicated. Conversely, an indirect communication style is one in which the speaker’s true intentions or needs are only impliedorhintedduringtheconversation. Although both styles are, to some extent,universally used in communication, research indicates that indirect styles are more likely to be used in collectivist or Asian cultures, such as in Japan, China and South Korea, where harmony is considered important for maintaining good interpersonal relationships. Indirect communication styles are also more likely tobeused in high-context cultures, where meaning is communicated through contextrather than explicitly conveyedinwords.By comparison, western cu